FAQs

Affiliate Programme

We, BetIndex Limited (“Football Index”, “we”, “us”, “our”) operate an affiliate programme to promote our Website and/or the Gambling Product(s) (“Affiliate Programme”). Our registered office is at Maxwell Chambers, 35-39 Colomberie, St Helier, JE2 4QB and our registered number is 119040.

Please read these Terms and Conditions (“Terms”) carefully to ensure that you understand them.

These Terms govern the basis upon which we operate our Affiliate Programme. Your attention is particularly drawn to the provisions of Clause 12 (Limitation of Liability).

By continuing with your application to join our Affiliate Programme, you are agreeing to these Terms.

Basis of Agreement

The Agreement shall come into existence on the date that you [tick your acceptance of them or] apply to participate in the Affiliate Programme (“Commencement Date”). Subject to Clause 9, we will in our sole discretion determine whether or not your application has been successful and, where successful, notify you by email with instructions as to what you must do to include the Links on your Affiliate Website. 

The Agreement constitutes the entire agreement between the parties. You acknowledge that you have not relied on any statement, promise, representation, assurance or warranty made or given by us or on our behalf which is not set out in these Terms.

These Terms apply to the Agreement to the exclusion of any other terms that you seek to impose or incorporate, or which are implied by trade, custom, practice or course of dealing.

We may update these Terms from time to time. Where possible, we shall send you notice of any material changes to the email address connected with your Affiliate account in advance of such changes becoming effective, but it is ultimately your responsibility to check these Terms regularly. Your continued participation in our Affiliate Programme after we have posted the changes will constitute binding acceptance of such changes. The latest modification of these Terms shall be as set out above.

Interpretation

In these Terms, the following definitions apply:

Affiliate Tracker: the unique tracking reference number used to identify the origin of a Customer via a Link on your Affiliate Website;

Affiliate Website: the website(s) controlled and operated by you and/or on other advertising channels within your control;

Agreement: means the agreement between you and us which incorporate these Terms;  

Alternative Commission Fee: a customer acquisition fee other than as set out in your Football Index Affiliate account page or a net revenue share arrangement as agreed between the parties in accordance with Clause 10.2;

Confidential Information: (i) information marked as confidential by the disclosing party; and/or (ii) that which the reasonable person would consider to be confidential;

Customer: a customer of Football Index, including the Introduced Customers;

Customer Acquisition Fee: the fee payable to you relating to the acquisition of Introduced Customers who have paid a minimum deposit (as specified by us in writing from time to time) to Football Index in respect of the Gambling Products and which is paid to the Affiliate as set out in Clause 10;

Fees: the Customer Acquisition Fee and/or any Alternative Commission Fee payable by Football Index to you as set out in Clause 10;

Football Index Domains: any domain used by Football Index in connection with the Websites or any other domain notified by us to you from time to time;

Football Index Information: the information relating to the relevant Gambling Product available on our Websites, including the Football Index Marks, and required fully to describe bets and offers including, but not limited to, events, participants, odds, possible outcomes, special offers and/or terms and conditions;

Football Index Marks: all trademarks, services marks, logos and other distinctive brand features of Football Index, rights in trade names, logos and design rights and any applications for the protection or registration of these rights and all renewals and extensions of them throughout the world (including the Links);

Gambling Law: all legislation, regulations and codes of practice and any related gambling legislation, including but not limited to the UK Gambling Act 2005, any regulation and code of practice of the UK Gambling Commission (including its Licence Conditions) and any applicable code of practice or adjudication of the Committee of Advertising Practice, Broadcast Committee of Advertising Practice or the Advertising Standards Authority;

Gambling Product: the licensed remote betting activities which we offer under the brand "Football Index”;

Intellectual Property Rights: all copyright and other intellectual property rights, howsoever arising and in whatever media, (whether registered or unregistered), including patent rights, trade and service marks, database rights, moral rights, rights in trade names, logos and design rights and any applications for the protection or registration of these rights and all renewals and extensions of them throughout the world;

Introduced Customer: any Customer who is attached to the Affiliate Tracker who: (i) has not been a Customer of Football Index before; and (ii) is accepted as a "player" under any applicable sign up or identity verification procedure that Football Index may reasonably require (as may be varied from time to time);

Link: any user interface screens, banner ads or hypertext links linking one webpage to another webpage;

Online Report: the monthly statement delivered to the Affiliate in accordance with Clause 10.6;

Restricted Territories: means any country other than the United Kingdom, as may be updated with notice from time to time; and

Website: www.footballindex.co.uk together with each of our related mobile sites and apps and such other sites as we may add from time to time.

Your OBLIGATIONS

During the term of this Agreement, you must:

provide us with true and complete information when registering with the Affiliate Programme and promptly update any such information if it changes;

maintain the Links on your Affiliate Website to our Websites and display such other information which may be required by us from time to time. The Links shall be displayed at least as prominently as any other sales link on the Affiliate Website;

must only use marketing materials that are either: (i) provided by Football Index to you (ensuring that you update such materials immediately upon request by Football Index); or (ii) created by you (in accordance with any brand guidelines provided to you by Football Index) and which are approved for use by Football Index in advance, in connection with your marketing activities to obtain Introduced Customers for the Affiliate Programme;

ensure that the content and manner of your marketing and promotional activities is at all times conducted in a professional and lawful manner and compliant with all legislation, regulations and codes of practice, including but not limited to, the Gambling Laws. For example, you must not feature persons who are under 25 years old (or look under 25 years old) in any marketing materials;

ensure that all marketing, advertising and promotions targeted at potential Customers in the United Kingdom or otherwise subject to the Gambling Laws and shall include the wording set out below:

"18 + only"

"Terms and Conditions apply" 

"www.gambleaware.co.uk"

use all reasonable commercial endeavours to maximise the number of Introduced Customers to the Websites;

upon our request, immediately remove any marketing activity promoting Football Index or the Websites on your Affiliate Websites; and

comply with our Terms of Use, which can be found here.

During the term of this Agreement, you must not:

attempt to market or promote Football Index within Restricted Territories or attempt to disguise the geographical location of any Customers;

market or promote Football Index on any website or other platform which promotes illegal activities, contains or links to unauthorised content or otherwise violates Intellectual Property Rights (including but not limited to any website that illegally streams music, video or other content in breach of a third party’s Intellectual Property Rights). We will terminate the Agreement immediately, if you have been placing digital advertisement on such websites;

embed any of the Gambling Products into any Affiliate Website without our prior written consent;

promote any customer offers and promotions that are not featured or made available as part of the Affiliate Programme without our prior written consent;

take any action that could reasonably confuse any actual or prospective Customer or other end user as to your relationship with us; and

attempt to communicate to Customers whether directly or indirectly on the Websites to solicit them to move to websites not owned by Football Index.

Unless otherwise agreed with us on a case by case basis, we do not accept cash back or loyalty partners to the Affiliate Programme and Football Index will not honour any commissions for any registrations that are generated by cash back/incentive arrangements.

SEARCH TERM / DOMAIN RESTRICTIONS

Affiliates are not permitted to:

bid on Football Index Marks or any other Football Index owned or controlled brand names as keywords within paid search activity;

place a direct link to Football Index Domains within their paid search activity. This includes both display URLs and destination URLs within ad copy;

bid on misspells or variations of Football Index Marks or any other Football Index owned or controlled brand names as a keyword within paid search activity;

use domains containing Football Index Marks including misspells and variations and/or use Football Index Marks (including misspells and variations) as a sub domain of the Affiliate's own domains for paid search activity;

appear under search terms that contain Football Index Marks or any other Football Index owned or controlled brand names and you should therefore, wherever possible, add Football Index brand names as a negative keyword;

bid on the brand names of competitors of Football Index as a keyword when linking to the Websites or any Football Index page appearing on any Affiliate Website for paid search activity; and

include Football Index Marks or any other Football Index owned or controlled brand names in advertising copy within paid search activity.

The above provision shall not, however, prevent the use of meta tag keywords on an Affiliate Website which are identical or similar to any of Football Index's trademarks or trade names including the term Football Index.

If you wish to use landing pages within paid search activity you should first contact the Affiliate Programme Account Manager at affiliates@footballindex.co.uk. All landing pages must meet the approval of Football Index's brand marketing team and comply with Football Index's brand and logo guidelines and will be subject to Football Index's prior written approval. Use of a landing page by an Affiliate in breach of the provisions of this Clause 5.3 will be a material breach of these terms and conditions entitling Football Index to terminate this Agreement with immediate effect.

Our Obligations

We agree to:

give you access to the Websites for the purpose of extracting the Football Index Information solely for the purpose of carrying out your obligations under this Agreement; and

subject to your compliance with Clause 4.1(b), ensure that each Introduced Customer will be tagged as having navigated from an Affiliate Website for the purposes of preparing the Online Report.

Intellectual Property

Subject to the provisions of Clause 7.2 below, we hereby grant you a non-exclusive, world-wide, revocable, royalty free licence to use, market, distribute, reproduce, display, transmit and promote the Football Index Marks on the Affiliate Websites during the term of this Agreement solely for the purpose of carrying out your obligations under this Agreement.

Any promotional activity that you wish to undertake containing the Football Index Information and the Football Index Marks will be subject to our prior written approval. All goodwill arising in the Football Index Marks out of any use of any of the Football Index Marks by you will inure solely to the benefit of Football Index.

You acknowledge that all Football Index Marks, Football Index Information and other Intellectual Property Rights in the Websites including functionality, designs and brands shall remain the property of Football Index.

We acknowledge that all Intellectual Property Rights in the Affiliate Websites (with the exception of any Football Index Marks or Football Index Information) shall remain the property of the Affiliate.

You shall not use the Football Index Marks in a manner that disparages Football Index, our associates or our products or services, or portrays the Websites or the Gambling Products in a false or negative light.

Data protection

Each party shall, at its own expense, ensure that it complies with and assists the other party to comply with the requirements of all legislation and regulatory requirements in force from time to time relating to the use of personal data, including (without limitation) (i) any data protection legislation from time to time in force in the UK including the Data Protection Act 2018 and any successor legislation; and (ii) for so long as and to the extent that the law of the EU has legal effect in the UK, the General Data Protection Regulation ((EU) 2016/679) and any other directly applicable EU regulation relating to privacy. This clause is in addition to, and does not reduce, remove or replace, a party's obligations arising from such requirements.

Under the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended or replaced), information may not be stored on or retrieved from a person's terminal equipment unless that person: (i) has been given clear and comprehensive information about why this is being done; and (ii) has given their consent. You shall inform users of your Affiliate Websites that tracking technology will be installed on their device if they click on the Links and obtain their consent to such tracking prior to storing or retrieving information from that person's computer, smartphone, mobile phone, tablet or other applicable device. You hereby acknowledge that all data relating to Customers shall be and remain the exclusive property of Football Index.

We do not tolerate any form of spam. If you participate in this type of activity, we have the right to suspend your participation in the Affiliate Programme in accordance with Clause 14.5.

Background Checks

We shall endeavor, to the extent within our control, to prevent money-laundering and any activities that facilitate money-laundering or funding of terrorist or criminal activities.

We reserve the right, at any time, to perform background checks on you and request any relevant documentation, for any reason, including, but not limited to, any investigation into your identity, personal history, registration details, such as name, address and age and your financial transactions and financial standing in accordance with our Privacy Policy.

We are under no obligation to advise you that such investigation is taking place. Such activities may include the use of third party companies, who perform the investigations as directed by us.

We may decide in our sole discretion to terminate this Agreement if such an investigation provides a negative or uncertain conclusion or if you fail to provide us with valid documentation, reasonably requested by us, to validate your identity. In such circumstance, we may withhold any past or future Fees which have accrued or which shall accrue to your benefit as well as reject your application or terminate this Agreement with immediate effect.

REPORTING, FEES AND PAYMENT

We shall pay you the currently published Customer Acquisition Fee (as detailed in your Football Index Affiliate account page)  for each new Introduced Customer generated during the term of the Agreement. The Customer Acquisition Fee shall only be earned once per each new Introduced Customer and shall be calculated with reference to the Introduced Customer’s first deposit only.

In the event that we agree with you in writing an Alternative Commission Fee, we shall only pay the Alternative Commission Fee where you comply, and continue to comply, with any stipulated performance requirements.

Subject to Clause 10.4, we shall procure that the following Fees are paid to you within 60 days of the end of the relevant month:

the Customer Acquisition Fee (if any) for the relevant month; and

if applicable, the Alternative Commission Arrangement for the relevant month.

Payment of any Fees will only be made in GBP and if you are due an amount of at least £30 (“Threshold Amount”). An amount due of less than the Threshold Amount will not become payable to you until the Threshold Amount has accumulated. Accumulated amounts do not accrue any interest.

We may engage the services of a third party (currently "Tradedoubler") to provide and maintain the Affiliate Programme platform. While we endeavour to ensure that we have agreed appropriate services levels, we do not have total control over the platform and therefore cannot be held responsible for any failures arising from such third party services.

We, or a third party acting on our behalf, shall either make available the Online Report through the Affiliate Programme platform or send a copy of it to you via email. While we undertake that the Online Report shall be substantially accurate at the date of publication, you acknowledge that the Online Report may require updates to incorporate permitted deductions or additions which necessarily arise after the issue of that Online Report, including but not limited to "charge backs" made towards the end of the month (the "Statement Update"). We shall include such deductions or additions in the following month's Online Report.

All fees and charges specified are inclusive of local taxes, VAT or any other taxes which are payable in addition at then current and applicable rates and are your sole responsibility. Any fees due to you will be made by bank transfer and it is your responsibility to ensure that we are in possession of your correct bank details and VAT information at all times.

We reserve the right to suspend this Agreement in accordance with Clause 14.5, if we suspect that you have engaged in fraudulent behaviour and/or dishonest practices, including, but not limited to, where you refer players who are suspected of engaging in fraud or dishonest betting behaviour pending an investigation. If, after such investigation, we, in our reasonable discretion, determine that you have engaged in such fraudulent behaviour and/or dishonest practices we may terminate this Agreement immediately. If, after such investigation, we, in our absolute discretion determine that your have not engaged in fraudulent behaviour and/or dishonest practices, we will lift your suspension and pay to you all Fees legitimately earned.

You understand and agree that potential Introduced Customers must sign up and/or join through a Link which enables us to attach an Affiliate Tracker in order for you to receive the Fees in relation to such Introduced Customers. In no event are we liable for your failure to use the right Links.

At any time, for any reason, we have the right to change these payment terms upon providing one months notice to you.

WARRANTIES

You warrant, represent and undertake that:

you have obtained and shall maintain all necessary licences and consents to operate the Affiliate Websites;

the Affiliate Websites, and any third party websites to which the Affiliate Websites are linked, do not and will not contain anything that is offensive, blasphemous, violent, racist, pornographic, defamatory, obscene, menacing, illegal or otherwise likely to bring us into disrepute;

the Affiliate Websites do not and will not infringe any third party's rights (including but not limited to Intellectual Property Rights) or expose us to any proceedings whatsoever of a civil or criminal nature;

you will not alter the content, form or operation of the Links without our prior written consent;

you shall not conduct any marketing activity aimed at persons under the age of 18 years;

you shall not do or omit to do any act or thing which results in our name, image or reputation being damaged or adversely affected; and

you have independently evaluated the desirability of joining the Affiliate Programme and you are not entering into this Agreement in reliance on any claim or statement made by Football Index in connection with the Websites and/or the Gambling Products.

You shall indemnify Football Index (and our directors, employees and agents) against all liabilities, costs, expenses, damages and losses (including but not limited to any direct, indirect or consequential losses, loss of profit, loss of reputation and all interest, penalties and legal costs) suffered or incurred by Football Index (or our directors, employees and agents) arising out of or in connection with any breach of your obligations or warranties in this Agreement.

LIMITATION OF LIABILITY

WE MAKE NO WARRANTIES OR REPRESENTATIONS (WHETHER EXPRESS OR IMPLIED BY LAW, STATUTE OR OTHERWISE) WITH RESPECT TO THE AFFILIATE PROGRAMME, WEBSITES OR ANY PRODUCTS OR SERVICES AVAILABLE THEREIN OR RELATED THERETO OR THAT THE FOOTBALL INDEX WEBSITES, SYSTEMS, SOFTWARE, HARDWARE OR NETWORKS WILL BE ERROR FREE OR UNINTERRUPTED OR WITH RESPECT TO THE QUALITY, MERCHANTABILITY, FITNESS FOR PURPOSE OR SUITABILITY OF THE GAMBLING PRODUCTS, EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT. ALL WARRANTIES, REPRESENTATIONS, AND IMPLIED TERMS AND CONDITIONS ARE HEREBY EXCLUDED TO THE FULLEST EXTENT PERMITTED BY LAW.

We shall not be liable to you in contract, tort (including negligence) or otherwise for any indirect or consequential losses including, without limitation, loss of profits, goodwill or business opportunity. Nothing in this Agreement shall exclude or limit either party's liability in respect of death or personal injury caused by that party's negligence. Our aggregate liability to you arising in connection with this Agreement (whether in contract, tort or otherwise) shall not exceed the greater of the: (i) aggregate of all payments made to you under this Agreement over the 12 months’ preceding the event giving rise to the liability; or (ii) £1,000.

We expressly disclaim any liability whatsoever for any loss caused by fraud or any dishonest practices undertaken by an Affiliate.

PUBLICITY AND CONFIDENTIALITY

You agree to keep confidential any Confidential Information received from us, including but not limited to, information in relation to Football Index's marketing plans, marketing concepts and fee and bonus schemes and structures. Such information is confidential and proprietary to us and must not be disclosed to any third party without our prior written consent.

You must not issue any press release or similar communication to the public with respect to your participation in the Affiliate Programme, without our prior written consent, unless required to do so by law or a regulatory authority.

TERM AND TERMINATION

The Agreement between Football Index and the Affiliate shall be deemed to commence on the Commencement Date and shall continue until terminated in accordance with the provisions of this Agreement.

Either party may terminate the Agreement with immediate effect by giving written notice to the other party if:

the other party commits a material breach of any term of the Agreement and (if such a breach is remediable) fails to remedy that breach within seven (7) days of that party being notified in writing to do so;

the other party suspends, or threatens to suspend, payment of its debts or is unable to pay its debts as they fall due or admits inability to pay its debts or (being a company or limited liability partnership) is deemed unable to pay its debts within the meaning of section 123 of the Insolvency Act 1986 or (being an individual) is deemed either unable to pay its debts or as having no reasonable prospect of so doing, in either case, within the meaning of section 268 of the Insolvency Act 1986 or (being a partnership) has any partner to whom any of the foregoing apply.

We may terminate this Agreement with immediate effect if:

you are and/or the Affiliate Websites breach any applicable law or regulation including  but not limited to the Gambling Laws;

you have caused us to be in breach of any applicable law or regulation including but not limited to the Gambling Laws; or

you offer Links to the Website in Restricted Territories.

Either party may terminate this Agreement without cause at any time by giving the other party not less than 14 days’ written notice.

We shall have the right at any time to suspend your participation in the Affiliate Programme to investigate any of your activities that we reasonably suspect may be in breach of these Terms. During any period of suspension, payments of Fees will also be suspended.

Consequences of Termination

Immediately on termination of this Agreement by either party:

you must cease all promotion of the Websites and all Links must be removed;

any Confidential Information provided to you by Football Index must be returned to Football Index;

unless otherwise stated in these Terms that we shall withhold any Fees, we will prepare a final accounting to the date of termination in accordance with the provisions of Clause 10 of these Terms and once payment has been made we shall have no further liability to pay any further sums to you;

the accrued rights, remedies, obligations and liabilities of the parties as at expiry or termination shall be unaffected, including the right to claim damages in respect of any breach of the Agreement which existed at or before the date of termination or expiry; and

clauses which expressly or by implication survive termination shall continue in full force and effect.

General

No Partnership or Agency: Nothing in this Agreement shall be deemed to constitute a partnership between the parties, nor constitute either party the agent of the other party for any purpose.

Severability: If any term of this Agreement is or becomes illegal, invalid or unenforceable in any jurisdiction, that shall not affect the legality, validity or enforceability in that jurisdiction of any other term of this Agreement, or the legality, validity or enforceability in other jurisdictions of that or any other provision of this Agreement.

Anti-Bribery: You warrant that you will comply with and will continue to comply with all applicable laws, statutes, regulations, and codes relating to anti-bribery and anti-corruption including the Bribery Act 2010.

Assignment and Sub-Contracting: You shall not assign, transfer, mortgage, charge, subcontract, declare a trust over or deal in any other manner with any or all of its rights and obligations under this Agreement without the prior written consent of Football Index.

Contracts (Rights of Third Parties) Act 1999: This Agreement is not intended to, and does not give, any person (whether natural or legal) who is not a party to it, any rights under the Contracts (Rights of Third Parties) Act 1999, to enforce any of its provisions.

Waiver: The rights of each party under this Agreement may be exercised as often as necessary; are cumulative and not exclusive of rights or remedies provided by law; and may be waived only in writing and specifically. Delay in exercising or non-exercise of any such right is not a waiver of that right.

Governing Law and Jurisdiction: This Agreement is governed by and interpreted in accordance with English law.  The parties agree that the English courts are to have exclusive jurisdiction to settle any disputes which may arise in connection with this Agreement and that any proceedings arising in connection with this Agreement shall be brought to those courts.

Further assurances: Each party shall, and shall use all reasonable endeavours to procure that any necessary third party shall, promptly execute and deliver such documents and perform such acts as may be required for the purpose of giving full effect to this Agreement at their own cost.

13.13 Notices: Any notice given or made under this Agreement to Football Index shall be by email to affiliates@footballindex.co.uk. We shall send you any notices given or made under this Agreement to the email address connected with your Affiliate account. This clause does not apply to the service of any proceedings or other documents in any legal action or, where applicable, any arbitration or other method of dispute resolution.

Benefits Of Becoming An Affiliate With Us:

An opportunity to work with a unique platform in a rapidly growing market!

Dedicated and personalised support.

A wide range of tools and resources to help you maximise your presence, backed by the knowledge and experience of TradeDoubler.

Exciting and engaging promotions that will help you reach and expand your audience.

Competitive CPA

Tradedoubler Tracking

Unlimited Earning Potential!

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