Hello Traders,

I just wanted to comment on the latest developments with respect to Coronavirus.

Though Football Index is largely uncorrelated to financial markets, we do not exist in a vacuum. The postponement of individual fixtures and indeed whole leagues has caused some uncertainty. 

It’s worth reminding Traders while the outside world is in a short-term period of social panic, your Shares are indeed a 3-year bet. During this time they are underpinned by the value of the Dividend yield, which over the last 12 months has paid an average return of 11.77%*. This is critical to remember at all times, but particularly pertinent when we see global challenges like the current short-term viral outbreak. 

One of the wonderful elements of Football Index is that we have a win mechanic which sits outside of the requirement for fixture fulfilment. As promised, we will release a further statement on plans to roll out additional Media Dividend payments in the event of a lockdown on all fixtures.

It is worth noting that we would be hugely surprised if fixtures were not ultimately fulfilled - for the integrity of the competitions, it is absolutely imperative. Clubs will have planned and budgeted for promotion, relegation and European competition. Once the initial shock of the virus is over, things will return to normal. Even in Wuhan, which was the epicentre of the outbreak, life is returning to normal. 

There is also an existing blueprint for a major tournament to be played in the winter months as we will see with the World Cup in 2022. In a worst-case scenario, I imagine there is the potential for Euro 2020 to be moved to the winter also or to the following summer. In any event I anticipate these matches going ahead, it’s really just a case of when.

Whilst we have already announced a package of measures to provide stability to the market we will also undertake protective action to limit the impact of irrational/knee-jerk trading. We like to discourage short-termism wherever possible. As any seasoned Trader will tell you, a consistent trading strategy that is not knocked off course is the key to success.

We don’t claim to know everything about Coronavirus. But what we do know with unshakeable certainty is that Football Index is a long term 3-year bet underpinned by the value of Dividends, and that ‘Football’ is forever. 

My thoughts and those of my team at Football Index continue to remain with anyone impacted by Coronavirus.

Onwards and Upwards.

Adam Cole
Founder & CEO of Football Index

*Yield calculation is the average of: each monthly Dividend payment divided by the total cost paid by Traders for all Shares held in the market each month for 12 months to Jan 2020.

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